Meta, the company behind Facebook, WhatsApp, and Instagram, has announced the development of a new AI chip called MTIA (Meta Training and Inference Accelerator). The chip is designed to provide greater computing power and efficiency for Meta's AI workloads, enabling better performance and decreased latency. It is still a long way off, but it could be a huge boost for Meta, given the increasingly high demand for AI computation power. Despite this, Meta's commitment to designing its own products could differentiate it from other AI initiatives and bring new experiences to its social media platforms.