As Google pushes deeper into AI, publishers see fresh challenges.

Google has introduced the Search Generative Experience (SGE), a generative AI-powered search feature that provides concise summaries in response to search queries. These summaries are designed to offer a starting point for users to explore further information. However, publishers are concerned about the potential impact on web traffic and compensation for their content used to train AI tools. Google is working to address these concerns, and it has also introduced a tool, Google-Extended, allowing publishers to block their content from AI training. While SGE may reduce organic traffic, it aims to highlight web content, and its impact on publishers remains uncertain.

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