Recraft AI

Recraft is a next-generation AI design platform that helps individuals, designers, and teams create professional visuals quickly and with remarkable precision. Founded in 2022 and launched publicly in 2023, the platform has already attracted millions of users worldwide and secured significant funding to expand its offerings. What makes Recraft stand out is its ability to generate not just images but also editable vector graphics—something most AI design tools cannot achieve. This makes it particularly valuable for branding, logo creation, icons, and scalable design elements that need to retain quality at any size.

Powered by its state-of-the-art V3 model, Recraft allows users to turn simple text prompts into highly polished visuals, ranging from photorealistic images to detailed illustrations, marketing creatives, and product mockups. In addition to image generation, the platform includes a suite of editing tools such as background removal, an AI eraser for removing unwanted elements, upscaling for higher resolution, and mockup generation for real-world applications like T-shirts, mugs, and packaging. It also provides an infinite canvas for brainstorming, layering, and experimenting, making it a collaborative space where teams can work together in real time and maintain brand consistency through reusable style presets. Another strong feature is its workflow flexibility, allowing designers to upload images, transform them, or generate variations to refine creative ideas.

Recraft offers both a free plan and paid tiers, with the free version allowing experimentation but keeping generated work public, while paid subscriptions unlock private projects, higher-resolution exports, and commercial usage rights. Its appeal lies in balancing speed, quality, and creative control, attracting both solo creators and large companies who want efficiency without sacrificing professionalism. By focusing on brand-ready outputs and collaborative design, Recraft positions itself as more than just an AI image generator—it is a comprehensive creative toolkit. Whether for logos, social media campaigns, marketing visuals, or illustration projects, the platform empowers creators to bring ideas to life faster while ensuring designs are versatile and production-ready. In less than three years, Recraft has become one of the most trusted names in AI-driven design, blending technology and creativity into a tool that feels built for the future of content creation.