Neeva, a Google challenger, has announced the closure of its search engine.

Neeva, an ad-free and privacy-oriented search engine co-founded by former Google employees Sridhar Ramaswamy and Vivek Raghunathan, has announced to shut down. The company will be refunding the subscription charges paid by their users for Neeva Premium and will be shifting to a new area of focus. The co-founders cited the challenge of convincing regular users of the need to switch their search engine and the 'unnecessary friction' required to change default search settings as the reasons behind the closure. Neeva also talked at length about the company's future plans involving working with LLMs and integrating AI with search engines.