Disney Forms Task Force to Study AI and Cut Costs

December 12, 2023
Disney Forms Task Force to Study AI and Cut Costs

Walt Disney has formed an internal task force to explore artificial intelligence (AI) applications across its various divisions, despite concerns in Hollywood over AI's impact on the industry. The task force, established earlier this year, intends to develop AI solutions in-house and collaborate with startups. The company has posted 11 job openings for AI and machine learning experts across departments, including studios, engineering, theme parks, and advertising. While AI's potential cost-saving benefits in film and TV production are recognized, there's ongoing tension with Hollywood writers and actors fearing job displacement. Disney remains discreet about its AI initiatives. Notably, AI could enhance Disney's park interactions.

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