Mobirise is a free website builder designed for individuals and businesses who want to create professional websites without needing to code. Unlike many browser-based builders, it works as a desktop application for Windows, macOS, and Linux, allowing users to design websites offline and publish them later. The platform is centered around a drag-and-drop block system, making it simple to assemble pages using pre-designed sections such as menus, galleries, forms, and footers. It provides access to over 10,000 blocks and templates, many of which are mobile-friendly by default, ensuring that websites look clean and responsive across devices. One of its biggest advantages is flexibility in publishing: users can upload their sites to a local folder, host them via FTP on any server, connect their own domain, or use a free Mobirise subdomain. The platform emphasizes ownership and control by letting users export clean HTML, CSS, and JavaScript files, so they are never locked into proprietary hosting. For advanced users, extensions such as a code editor, shopping cart integration with PayPal and Stripe, popup chat, social feed blocks, and image editing tools expand functionality beyond the basics.
Additionally, it now offers an AI-powered builder that generates entire websites from text prompts, including layout, design, images, and sample content. These AI-generated projects can be further customized in the desktop app, bridging automation with manual editing. While the software is free for personal and commercial use, some advanced themes and extensions are premium add-ons. Another limitation is that users cannot import external HTML files into Mobirise, although they can edit any project built within it. The offline-first approach makes it useful for people with limited internet access, but features like AI generation, publishing online, and downloading new themes require connectivity. Overall, Mobirise positions itself as a no-code, beginner-friendly, yet highly flexible solution for building websites quickly. By combining drag-and-drop simplicity, AI automation, and the ability to fully control and host websites independently, it appeals to both first-time creators and more experienced users seeking freedom from platform lock-in.