Qualifyed's AI Anticipatory Audiences tool employs AI and machine learning to assist businesses in targeting and converting cold prospects into customers. By analyzing 1st party data of US consumers and cross-referencing it with marketing databases, the tool predicts the conversion likelihood of 96% of US adults before they even learn about the business. These offline data attributes, unaffected by changes in third-party cookies, are then used to pre-score different US demographic segments. The resulting audience segments are integrated into a company's ad account via LiveRamp, allowing for highly targeted campaigns. Originally catering to Fortune 500 companies, Qualifyed has made this technology accessible to small and medium enterprises at a fraction of the cost. The AI Anticipatory Audiences tool enables businesses to reach cold audiences resembling their prime customers with precision, ensuring a higher return on ad investment.
.webp){kind=small}